Little Caesars Test Marketing Vegan Meat

Question for Vegans……… If ya don’t want meat, why do you ask for meat substitutes?

source: Business Insider

Little Caesars is the first national pizza chain to add a meat substitute to the menu.

On Monday, the pizza chain announced that it is testing the Impossible Supreme Pizza, made with plant-based sausage from Impossible Foods, in Ft. Meyers, Florida; Albuquerque, New Mexico; and Yakima, Washington.

“You don’t just do it to be first … For us, there has got to be a business reason behind it.” 

Ed Gleich
Little Caesars’ Chief Marketing Officer

Little Caesars has been considering its approach to vegetarian-friendly menu items for roughly a decade, according to Gleich. Corporate staff first taste-tested the Impossible Burger in October 2017; in October 2018 the chain decided that if it was going to add a meat substitute to the menu, it should be meatless sausage.

The result was a product Impossible Foods created specifically for Little Caesars: Impossible Sausage.

Little Caesars beats the meat!

Calamity Jane