I’ll take a bottle!
Some ‘spirits need liftin’ at Casa de Jane!
KAKE-TV News Story
Large liquor distributors are making substantial cash donations to help those in the bar and restaurant industry during the COVID-19 outbreak, but that’s not an option for the smaller Una Vida Tequila.
Two years ago, Wichitan Bryce Lob started the business with his St. Louis business partner, Zach Conley, and two investors who also live there.
They make their tequila in Mexico and are licensed to sell in Missouri, Kansas and Texas.
“Eighty percent of our business is done in bars and restaurants,” Lob said.
“Zach and I had to kind of think about what we could do to help,” he said. “If there’s one thing we have, it’s tequila.”
They decided to offer free bottles of tequila to out-of-work bartenders as a way to support those who support their brand.
St. Louis bars and restaurants closed before ones in Kansas, so that’s where they started.
“We just kind of dubbed ourselves these quarantine tequila fairies…….The idea is, no pun intended, that I’m just trying to lift spirits.”Bryce Lob
Una Vida Tequila
Now he, Conley and their one other employee hand deliver the bottles in St. Louis, Wichita and Kansas City every day.
“We’re up to like 1,000 right now,” Lob said.
And the calls keep coming.