Skittles: Colorless Pride Packs Celebrate Gay Pride Month

You gotta be shittin’ me!

source: FoodSided.com

The Skittles rainbow is proud to be just one color for Pride Month.

While you can taste the Skittles rainbow, the vibrant colors of that candy are looking quite different. In honor of Pride month, those colorful candies have gone colorless in this limited edition offering. In a way, all the colors are just one rainbow.

Recently announced, Skittles is releasing special packages of colorless candies in honor of Pride Month. These packages supports the #OneRainbow initiative. In addition to be a visual conversation starter, they are a charity fundraiser.

While the rainbow hues might be gone, the flavors remain the same. Each bag will have the classic flavors of strawberry, orange, grape, green apple and lemon.

While the elimination of the rainbow might have people doing a double take, the reason behind this one rainbow is a reason to buy an extra bag. In addition to celebrating Pride Month, purchases will benefit GLAAD.

When one of these one rainbow, colorless candy bags are purchased in June, $1 will be donated to GLAAD. Up to $100,000 will be donated to the organization.

“We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.”

Hank Izzo
Vice President of Marketing, Mars Wrigley U.S.

Skittles Pride Packs celebrate one colored rainbow

Calamity Jane

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