Louis Vuitton Buys World’s Second Largest Diamond

Looks like a rock!

source: CNN Style

Louis Vuitton has just bought the world’s second-largest diamond, another sign of the French brand’s ambitions in the luxury jewelry market.

The 1,758-carat rough diamond, which was recovered by Lucara Diamond Corp in Botswana last April, is dark in color and about the size of your palm. The mining company named it “Sewelô,” meaning “rare find” in the southern African Tswana language.

Lucara and the HB company, a Belgian diamond manufacturer, have now “entered into a collaboration” with Louis Vuitton to polish and manufacture a number of smaller jewels from the Sewelô diamond, according to a press release published Wednesday.

“The purpose of this unprecedented collaboration between a miner, a cutting-edge manufacturer and a large luxury brand will be the planning, cutting and polishing of a collection of diamonds from Sewelô……..[adding] that the stone’s “full potential” will only be revealed after it has been polished.”

Lucara Diamond Corp
Press Release

The release didn’t disclose the value of the agreement, though it revealed that Lucara would receive an up-front payment and keep a 50% stake in the diamonds produced from the uncut stone. A further 5% of the resulting sales will be invested back into Lucara’s community initiatives in Botswana, the company said.

“We are delighted to be partnering with Louis Vuitton, the famous luxury house, to transform the historic, 1,758-carat Sewelô, Botswana’s largest diamond, into a collection of fine jewelery that will commemorate this extraordinary discovery and contribute direct benefits to our local communities of interest in Botswana.”

Eira Thomas
Lucara CEO

Louis Vuitton just bought the world’s second-biggest diamond

Calamity Jane