How was Elon Musk able to start this company? His business model (pun intended) seems to change every month!
The Tesla Team
Model 3 has been the best-selling premium car in the U.S. for the past three quarters, and we’ve heard from Model 3 owners around the world that they love their cars. It has the highest consumer satisfaction rating of any car in the world.
Today, we’re making some changes to online ordering to simplify vehicle choices and make Autopilot more affordable.
All Tesla vehicles now come with Autopilot bundled as a standard feature for less than the prior cost of the option. For example, Model 3 Standard Plus used to cost $37,500, plus $3,000 for the Autopilot option. It now costs $39,500, with Autopilot included.
We think including Autopilot is very important because our data strongly indicates that the chance of an accident is much lower when Autopilot is enabled. Autopilot also dramatically improves the quality of the driving experience, especially in heavy traffic, as thousands of our customers frequently describe online